Adidas has cut ties with Kanye West over the rapper’s anti-Semitic remarks, while Gap has said it will remove its products from stores immediately.
The German sportswear company said it had decided to “immediately terminate the cooperation with Ye.”
“Adidas does not tolerate anti-Semitism or any other type of hate speech,” a statement said.
“Mr. Ye’s recent remarks and actions are unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”
Adidas, which has been criticised for not acting sooner, said the end of the partnership would have a “short-term negative impact” of up to $250m (£218m) on its net income this year.
Yeezy sneakers are hugely popular with the company and are highly sought after on the second-hand market, often selling for hundreds of pounds.
U.S. fashion chain Gap also said on Tuesday that it was taking immediate steps to remove products from the Yeezy Gap collection it created in partnership with West.
West terminated the deal in early September after accusing the company of failing to meet the terms of the contract.
All remaining products will now be removed from the Gap store, and the series’ website has been removed.
Both brands are up to date Termination of business relationship Discuss his social media posts with the rapper.
The 45-year-old, who legally changed his name to Ye last year, said he would take part in “Death Hoax 3” targeting Jews and recently suggested slavery was an option.
the west has bones Criticized by ex-wife Kim Kardashian Whoever said “hate speech is never good or forgivable” was recently fired by talent agency CAA.
Read more: What the rapper said and how people reacted
West was also criticized for wearing a “White Lives Matter” T-shirt at the Yeezy fashion show in Paris.
A full documentary about him has also been put on hold.
The rapper has been suspended from Twitter and Instagram for posting policy violations.
West is buying alternative messaging platform Parler.
The site positions itself as an impartial platform and is popular with Twitter-banned people, while also carrying prominent American conservative voices.
The app, which returned to the Google Play Store only last month, was removed after the January 2021 Capitol riots for allowing posts that sought to “incite continued violence in the United States.”