The largest U.S. automaker pulled paid advertising on Twitter after Elon Musk completed its acquisition of the social media company.
Musk buys Twitter for $44bn (£38bn) Done on Thursday He reportedly fired the company’s CEO and two other executives.
The world’s richest man previously tweeted “bird freedom” and “let the good times roll” a tweet The creation of a content moderation committee was announced Friday.
GM said in a statement late Friday that it had temporarily halted paid advertising on the platform as a “normal business” following a major change to the media platform.
The Detroit automaker said it was “working with Twitter to understand where the platform is headed under the new ownership,” adding that it “will continue to have customer service interactions on Twitter.”
In the second quarter, ad sales accounted for more than 90% of Twitter’s revenue.
In a presentation back in May, some ad agencies and brands expressed doubts and concerns about Twitter’s future.
Tesla and SpaceX boss Elon Musk, a self-described “free speech absolutist,” made a direct appeal to advertisers in an open letter tweet on the eve of the deal closing.
He said: “Twitter clearly cannot be a well-known hellscape where anything can be said to have no consequences! …Twitter aspires to be the most respected advertising platform in the world that can enhance your brand and Grow your business.”
Musk then tweeted on Friday that the social media platform would form a review board with “broad and diverse views” and “won’t make major content decisions or account reinstatements” before meeting.
In a later tweet, he said the company “has not yet” made any changes to its content moderation policies.
Musk has previously promised to overhaul the service by getting rid of fake accounts and ensuring it’s a place where “a range of beliefs can be discussed in a healthy way.”
Donald Trump – arguably once Twitter’s most famous user – is one of those who can recover his account.
The former president was banned after the January 2021 siege of the U.S. Capitol for allegedly inciting violence for two of his posts.
However, Musk Earlier this year, the ban was called a “mistake” and a “moral error.”
Super app or Wild West?The future of Twitter under Elon Musk
Musk’s acquisition of Twitter came a day before an Oct. 28 deadline to avoid the deal going to court.After Musk, the company has taken legal action to force the deal through Exited in July due to the number of fake and spam accounts.
Earlier this week, Musk posted a bizarre video of himself Bring the sink into Twitter’s San Francisco headquarters The message next to it is: “Enter Twitter HQ – let it sink in”.
Musk, who has updated his Twitter bio to “Chief Twit,” said Thursday that he bought the social media platform not to make more money, but “to try to help the human beings I love.”
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