CHICAGO – As we all know, this weekend is the approaching weekend when most of the holiday shopping is done.
But the Better Business Bureau wants shoppers to know some shopping best practices and some things shoppers should be aware of to avoid.
“You have to be careful. You have to do your research,” says Steve Berners, president and CEO of the Better Business Bureau of Chicago. “Don’t just do business with people who show up at your door, like you do online.”
Better Business Bureau Shopping Tips:
• Research the stores closest to you. Find out what past customers have to say by reading reviews online, such as those on BBB.org, and see which stores are participating by visiting ShopSmall.org.
• participate. Many communities host special events to celebrate and support the businesses that make your hometown unique. Find out about local events happening in your area on the Small Business Saturday website, or visit your local chamber of commerce or community website.
• Sign up for email alerts from businesses in your area. Keep in mind that you may get extra deals throughout the year, not just during the holidays.
• Invite your friends and family. Turn this shopping event into a “friends and family” event! Visit your favorite local stores or discover new ones. Take the time to get to know local business owners.
• Don’t just shop; eat small! Small independent restaurants, bakeries and coffee shops are happy to see new customers.
• Connect with businesses on social media. Many small businesses will advertise their sales through social media. Use #ShopSmall to search for information and share events. Take a selfie at your favorite small business. Share it on social media using #BBB and #ShopSmall to show you’re a fan. Leave a comment on BBB.org.