Bob Iger’s Appointment as Disney CEO Shocks



CNN

Bob Iger, one of the most famous chief executives in the history of the Walt Disney Company, has stunned Hollywood by returning to helm the media empire.

Bob Chapek, who will succeed Iger as CEO in 2020, will step down immediately.

“We are grateful for Bob Chapek’s contributions to Disney throughout his long career, including leading the company through the unprecedented challenges posed by the pandemic,” Disney Chairman Susan Arnold said in a statement Sunday night. “The board has concluded that Bob Iger is uniquely positioned to lead the company through this critical period as Disney enters an increasingly complex period of industry transformation.”

The announcement, while a huge surprise to the media industry, comes at a time of big growth for Disney. The company is about to release a lackluster earnings report that showed growth in its streaming business. However, this came at a huge cost. Disney’s streaming business lost $1.5 billion in the fourth quarter. The report sent Disney shares tumbling after a year of sluggish to poor performance.

Chapek steered the company through the pandemic, one of the most tumultuous periods in its nearly 100-year history, but ultimately Disney decided to take its future into Iger’s hands.

As Disney’s leader, Iger has an almost mythical status. He served as CEO for 15 years and was instrumental in acquiring major brands such as Marvel and Lucasfilm, the home of Star Wars. Iger also created Disney+ in November 2019, starting Disney’s streaming revolution.

Disney said on Sunday that Iger had agreed to serve as CEO for two years and that “the board empowered him to set the strategic direction for new growth and work closely with the board to develop a successor to lead the company after his term ends.”

The move was also surprising since Chapek had just renewed his contract.

The company said in June that its board voted unanimously to extend Chapek’s contract as chief executive for another three years. Chapek’s new contract began in July and will run until 2025.

Additionally, Iger, one of Disney’s most famous and successful CEOs, appears to be retiring soon.

“I am very optimistic about the future of this great company and am delighted that the Board of Directors has asked to return as CEO,” Iger said in a statement on Sunday. We hold a special place in the hearts of our employees – especially our employees, whose dedication to this company and its mission is an inspiration.”

Iger added that he was “extremely honored to be invited once again to lead this exceptional team with a clear mission to focus on creative excellence and inspire generations through unparalleled, bold stories.”

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