Cost of living: Air fryer sales soar 3,000% as consumers seek to cut energy costs | UK News

Demand for energy-efficient air fryers has soared 3,000 percent since the same time last year as energy bills soar, the data shows.

Sales of some air fryers have increased 2,000 percent since the summer, according to price comparison site PriceRunner.

Sales of the site’s most popular air fryer, the Ninja AF400UK, have grown by more than 22,000% since October last year.

Analysts believe that consumers are responding to research discovering kitchen appliances. cost effective Compared to traditional cookers and ovens, in terms of energy usage.

Utilita found that air fryers – priced between £60 and £200 – cost an average of £55.71 a year to run, while a rice cooker costs an average of £335.57 a year.

Another study by Hometree in September found that an average 3kW oven would cost about 34p to run for 20 minutes, while a 1kW air fryer would cost 10p.

PriceRunner consumer spokeswoman Evelina Galli said: “As far as we know, air fryers are very popular right now, and our data supports that, with the most popular models on our site seeing significant growth since this summer – some growth 7,000% model — although we actually started seeing the rise of air fryers as early as 2020/2021, when they were all the rage on TikTok.”

A week ago, an Icelandic supermarket asked shoppers to turn off their ovens and use more Energy efficient In its place are appliances like air fryers, microwaves, and slow cookers.

A survey by supermarkets found that more than half of Brits (53%) plan to either reduce the number of hot dinners they eat or not eat them at all.

The supermarket’s range of air fryers sold out in less than a week last month, but they will be back in stock at the end of November.

Its own research shows that households can save up to £426 a year by switching to more energy-efficient cookware.

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Richard Walker, managing director of Iceland Foods, said: “Choosing between heating and eating shouldn’t be a decision anyone has to make, and we have to do everything we can to save on hot dinners.”

Kitchen retailer Lakeland also said it has seen unprecedented demand for its line of air fryers, reporting more than 1,500 views of the Lakeland Digital Crisp Air Fryer in just 24 hours.

“There are very few things that can’t be cooked in an air fryer,” said Lakeland consumer spokeswoman Wendy Miranda.

“Our recent survey found that social media, and Tik Tok in particular, is the number one place Gen Z goes to find cooking inspiration and kitchen tips, so it’s no surprise that searches are approaching 5 billion.”

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