2020 13-inch MacBook Pro
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Apple’s Mac notebooks have been a growth driver for the company’s personal computer business, with the MacBook Pro leading the way.
Consumer Intelligence Research Partners (CIRP) revealed the numbers on Jan. 4 via the company’s Substack channel. As Apple competes with PC makers, it paints a rosy picture of the Mac.
For the September 2022 quarter, the MacBook Pro leads with 54 percent of sales, followed by the MacBook Air at 46 percent. Overall, laptops account for 74% of Mac sales in 2022, compared with 26% for the desktop business, which includes the iMac, Mac Pro, Mac mini and Mac Studio.
In the desktop segment, the iMac and Mac Pro lead with 50 percent and 43 percent, respectively, while the Mac mini and Mac Studio have just 4 percent.
Educational or student use accounts for about one-third of Mac purchases, despite Google’s Chromebook leadership in education. It’s also popular among businesses, with nearly 50 percent of Mac buyers saying they’ll be using their new computer for business.
Mac model mix as of the September 2022 quarter. Source: CIRP
According to CIRP, personal use has declined slightly over the past five years but is still the main use, while education remains important but is trending downward. Commercial use has grown and is more prevalent than educational use.
For about a decade, Apple has not troubleshoot Mac models. It’s unclear where CIRP gets its data from.
Apple’s fourth-quarter financial results, to be released in October 2022, showed Mac revenue of $11.5 billion, out of the company’s total revenue of $90.15 billion for the quarter.