MDC’s Center for Business Innovation and Technology Launches New Student-Operated Digital Agency (SODA) October 13

Miami, October May 2022Miami-Dade Collegeof (MDC) Business Innovation and Technology (small amount) center will launch the first of the Academy Student-Operated Digital Agency (SODA) in downtown Miami. via soda, Students interested in careers in marketing can earn industry-recognized certificationssuch as free Google and Hootsuite, and will Opportunity to work with local businesses and organizations Help them overcome marketing and business growth challenges.

SODA will officially open on Thursday, October 2nd. A series of events will be open to the public free of charge on the 13th at the BIT Center on the Wolfson campus from 8:30 am to 1 pm.

“Since opening in 2020, the BIT Center has proudly fulfilled its mission of promoting access and understanding of emerging technologies, including blockchain, cryptocurrencies, DeFi, NFTs, and Metaverse, among others,” said Chechu Lasheras, Director of the BIT Center. “With SODA, we’re extending this mission to allow students to test their knowledge by developing marketing strategies for real clients, while earning certifications and learning new skills for free.”

Designed to enhance the college credit courses offered through MDC’s Global School of Business, Trade and Transportation, SODA was originally conceived by Lasheras with the idea of ​​building students’ confidence by giving them globally-recognized marketing certifications and the opportunity to become crossovers. Trained in business and digital marketing. In addition, students will assist local business owners and organizations with a variety of services, including digital footprint audits and targeted paid media campaigns.

Reflect the organizational chart of a traditional advertising company, SODA currently consists of a team of five students: Supervision and Management Major Minerva Rocaas the president of SODA; Graphic design technology major Melanie RodriguezVice President and Creative Director of SODA West Campus; Business Major Rafael ToledoSODA Wolfson Campus Vice President and Marketing Specialist; Graphic Design Technology Major, Dave Chavez and Multimedia Graphic Designer and Business Administration majors, Juan Minoprio Serve as a content producer.

The agency works under the following guidance instructor Max RamirezBIT Center Manager and MDC Digital Marketing Professor, formerly Director of Advertising, leading the and Time Warner digital teams. The BIT Center will actively recruit SODA students from all eight MDC campuses.

SODA operates like a regular agency, with departments representing research, strategy, creativity and production. Student members represent a range of academic majors, from finance to graphic arts, and have zero to some marketing experience. They volunteer up to five hours a week.Agency members are supported by faculty advisors and industry-recognized advertising agency partners such as Diaz and Cooper ad. SODA has developed its first digital paid media campaign, a Miami-based Hispanic investment advisor. The results of the above activities will be announced at the SODA inauguration.

The establishment will officially open for business on Tuesday, November 2. January 1, 2022. Students or local businesses interested in learning more can contact Max Ramirez:

About MDC’s BIT Center

MDC’s state-of-the-art BIT Center explores the role of technology in digital transformation, process automation and analytics in a changing business environment. The BIT Center, an initiative of MDC’s Miguel B. Fernandez Family School of Global Business, Trade & Transportation, offers a variety of programs and courses in the three core areas of marketing and digital marketing; banking and finance; and industry certification. For a complete list of BIT Center courses and events, visit

to know more information For the BIT Center, please contact Chechu Lasheras at 305-297-5696,, or Max Ramirez at

what: BIT Centre launches new Student-Operated Digital Agency (SODA)

when: 8:30 am – noon

Marketing workshops by MDC students and guest marketing experts

Noon – 1pm – SODA Official Launch and Inauguration

Registration address:

Where: BIT Center at MDC Wolfson Campus, 300 NE 2unknown Avenue, Building 2

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