Technology integration mainly shapes the future of media

PARIS, Oct. 5, 2022 (GLOBE NEWSWIRE) — According to this study by market research and competitive intelligence provider Fact.MR, the global media buying services market is estimated to be worth $69 billion by 2022 and is expected to grow by CAGR of 6.2% over the forecast year of 2022-2032. The market is expected to grow owing to improving business environment and integration of technology in service offerings.

This US media buying services market It is expected to grow at a CAGR of 6.2% during the forecast period.

Media buying services are important to both new and established businesses. For a company to thrive in today’s competitive world, it needs to establish itself as different from its peers. To do this, companies can come up with different products or improved versions of existing ones, or they can market their products in a way that consumers can differentiate them.

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Media buying companies can help businesses achieve their desired market share by offering promising and effective strategies to market their products to end consumers. Media buying agencies not only help their clients buy the right media channels, but also help them identify the right time, place, medium and target audience. The media buying agency also assists clients by providing the data collected through technology assistance after the ad has aired.

Integrating technology into media buying services simplifies many tasks that are manually performed by media buying agents.

Media buying services account for nearly 12% share Global Advertising Industry 2021.

There are several reasons why India will be a much bigger market than it is now. India is a country with one of the largest mobile users with the cheapest mobile data in the world. The average Indian spends about 4.5 hours a day on their mobile phones.

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The main content of market research

  • The global media buying services market is projected to grow at a CAGR of 6.2% to reach $125.9 billion by 2032.
  • The market is growing at a CAGR of 5.5% between 2017 and 2021.
  • Under channel type, social media advertising is valued at $14.9 billion in 2022.
  • North America leads the global market with a 42% market share in 2021.
  • In Europe, South Asia and Oceania, revenue from media buying services is expected to grow at a CAGR of 6.2% and 6.4%, respectively.

Media Buying Services Industry Segmentation Research

  • By type:
    • Direct purchase
    • programmatic buying
  • By channel:
    • digital
      • social media advertising
      • Search Media Ads
      • Programmatic Media Advertising
    • traditional
      • radio advertisement
      • Print Ads
      • television
      • outdoor
  • By end-use industry:
    • BFSI
    • Retail and Consumer Goods
    • Business and Consumer Services
    • health care
    • manufacturing
    • Transportation
    • Energy and Utilities
    • Trading and Warehousing
    • Media and Entertainment
    • hospitality
  • By region:
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia and Oceania
    • Middle East and Africa

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market development

Despite the intense competition among the major players, the business environment of the media buying services market continues to reflect the booming conditions within the industry. In order to increase their market share, major market players are entering into mergers and acquisitions, collaborations and partnerships. Furthermore, industry players are working hard to increase their customer base by focusing on different end users and regions.

• For example, in May 2022, Dentsu Group Inc. acquired an additional stake in Dig into Inc., a digital marketing operations company.

Provide more valuable insights

Fact.MR provides an unbiased analysis of the global Media Buying Services market in its new offering, providing historical market data (2017-2021) and forecast statistics for the period 2022-2032.

The study uncovers fundamental insights based on type (direct, programmatic), channel (digital – social media, search media, programmatic, traditional – radio, print, TV, out-of-home) and end-point. Using industries (BFSI, Retail & Consumer Goods, Business & Consumer Services, Healthcare, Manufacturing, Transportation & Mobility, Energy & Utilities, Trading & Warehousing, Media & Entertainment, Hospitality), across major world regions (North America, Latin America, Europe, East Asia, South Asia and Oceania, and Middle East and Africa).

Check out more related research published by Fact.MR Research:

Advertising Services Market – The global advertising services market is expected to reach USD 665 billion in 2022 and is expected to expand further at a CAGR of 7.2% by the end of 2032, becoming a trillion-dollar market. Advertising services account for about 30% of global marketing spending by all businesses in 2021. It is expected that advertising spending will further expand to 45% of the overall marketing budget in the next decade.

Outdoor Advertising Market – The global outdoor advertising market is valued at USD 27.7 billion in 2022 and is expected to accelerate at a CAGR of 6.4% to reach a market size of USD 51.4 billion by 2032. Outdoor advertising accounted for 4.2% of the global corporate advertising market by the end of 2021.

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