UCLA Anderson School of Management Hosts Global Sports Business Forum

Media, Entertainment and Sports Center will showcase the power of sports Los Angeles beyond

Los Angeles, October 7 July 2022 /PR Newswire/ –Open October 21the Center for Media, Entertainment and Sports at the UCLA Anderson School of Management will host UCLA The first annual Global Sports Business Forum takes place at the historic Poly Pavilion UCLA campus. The one-day forum will spotlight decision makers from media platforms, sports teams and leagues, as well as innovators from technology companies and global brands, and will focus on the explosion of business opportunities across the sports ecosystem.

The event will explore the innovation and consumer trends that will shape the industry for years to come, including global fans, sports betting, brand and entertainment partnerships, NIL (name, image and likeness) and emerging technologies such as NFTs and the Metaverse.

UCLA Los Angeles is at the center of the global sports ecosystem,” Jay Tucker (’09), Executive Director of the Center for Media, Entertainment and Sports. “We’re creating this experience that will allow professionals to spy on emerging business opportunities in sports and create a forum to connect members of this very special community.”

In addition to traditional demos, the experience will feature workshops for students and athletes, exhibition space to showcase early-stage businesses and innovative technologies related to athlete performance, fan experience, smart venues, and more.

“UCLA Anderson’s faculty, board members and alumni have deep connections across the sports and entertainment industry,” he said. Eric Johnson, Faculty Director of the Center for Media, Recreation and Sports. “These relationships, along with our connection to the UCLA Athletics Department, will allow us to curate a best-in-class experience that will benefit both industry professionals and students seeking careers in this field.”

Students and athletes will benefit from courses that explore how social media and brand partnerships are changing industries, creating opportunities for influencers, marketers and entrepreneurs. Additionally, the Sports Business Forum will host financial literacy workshops to help athletes maintain and grow wealth.

Confirmed speakers and speakers include:

  • Nanaya AsamoahSenior Vice President, Partnership Strategy and New Businesses, National Football League (NFL)
  • Nez ValelloCo-Head of Baseball, CAA Sports
  • Matt Barnesformer NBA player (14 seasons, 2017 NBA title with Golden State Warriors) and current ESPN analyst
  • Ryan Bishara(BA ’11), Executive Vice President of Revenue and Data Strategy at LAFC
  • Leo Faría, Director of Esports, Wild Rift, Riot Games
  • Julie HardenChief Marketing Officer, National Women’s Soccer League
  • John HarperChief Operating Officer of LA28
  • kamadatiformer FIFA Chief Commercial Officer
  • Christina NormanThink450 Content Lead, National Basketball Players Association (NBPA) Innovation Engine
  • Heather PeaseSenior Director of Ticketing and Data Strategy, Angel City FC
  • Mitch Richmondformer Hall of Fame NBA player and six-season All-Star with the Los Angeles Lakers

Tickets are on sale now, and more hosts, exhibitors and event partners will be announced in the coming days as the Media, Entertainment and Sports Center hosts virtual conferences ahead of the main event.

For more information about the Global Sports Business Forum, please contact [email protected].

About the Media, Entertainment and Sports Center
UCLA Anderson’s Center for Media, Entertainment, and Sports empowers students to launch careers in the industry by offering cutting-edge research, courses, and programming focused on the future of media business. Located at the heart of media and digital technology, the center offers unparalleled opportunities to drive innovation for many of the world’s most successful entertainment and sports franchises.

About UCLA Anderson School of Management
UCLA Anderson School of Management is one of the world’s leading business schools, and its faculty are globally recognized for their teaching excellence and research in advancing managerial thinking.lie in Los Angelesgateway to the economy Latin America and Asia and a city that embodies innovation in its various endeavors, UCLA Anderson’s MBA, Full-Time MBA, EMBA, UCLA– The NUS Executive MBA, MSc Financial Engineering, MSc Business Analytics, PhD and Executive Education programmes embody the school’s “Think Next” ethos. Here, approximately 1,800 students are trained each year to become global leaders in the search for future business models and community solutions.
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